5 QUICK Tips for Enhancing Sales
Here are several simple but often overlooked ways to grow sales. All are pivotal to your business. They should be “golden rules.”
- Educate your customers. Entrepreneurs whose businesses are ahead of the curve need to help customers understand the value of their products or services.
- Put prospect identification on the front burner. Keep developing sales leads and cultivating the people or organizations most likely to become your customers.
- Make an offer the customer can’t refuse. One professional association offered $250 off on next year’s annual conference if members signed up and paid now. Only $50 was not returnable if the member could not actually attend.
- Don’t give up. Persistence pays off—as long as it’s friendly and helpful and not overbearing.
- Show customers that you are an asset to them. Prove that you can improve their businesses or enhance their lives.
Dated September 1, 2009 Topics: Ask SCORE, Marketing and Sales